As part of our commitment to The JTB Way, we pledge to conduct ourselves with integrity and to cultivate trust in our relationships with our stakeholders (customers, shareholders, employees, business partners, the local community, etc.). Specifically, we are guided by the following principles:

• We commit to abide by all applicable laws and social norms and to conduct our business with integrity and transparency.
• We step into the shoes of our customers in order to ensure that we are serving them with integrity.
• Through integrity and openness, we foster trust and teamwork with our business partners.
• We compete fairly with our competitors.
• We meet the expectations of our stakeholders through timely, accurate, and fair disclosure and the delivery of "real value experience".
• As an upstanding corporate citizen, we support sustainable community development and environmental conservation efforts
• As conscientious members of the workforce, we take responsibility for our actions and strive to make a positive difference in the community.
• Our corporate culture embraces DEIB（Diversity, Equity, Inclusion, Belonging）, respects diverse values and welcomes innovation.
• We hold ourselves to a high moral and ethical standard in everything that we do.